Among the various segments within the market, music streaming is expected to dominate, with a projected market volume of US$410,7 million in 2024.
This has huge implications for musicians and music industry professionals in Zimbabwe, which like other African nations is not immune to challenges in infrastructure and access.
Despite these challenges, the country has produced many talented artists who have gained recognition beyond its borders.
The rise of digital platforms and the internet has also provided new opportunities for Zimbabwean musicians to reach a global audience.
This is true for Young Gemini, one of Zimbabwe’s youngest rappers rapidly on the rise. Sharing her experience in the digital environment , Young Gemini believes that:
“The digital space is important, especially for artists without an appropriate marketing budget. You can get on a platform like TikTok for free and market your music there without having to fork out thousands of dollars.”
And now there’s monetization for your music you can earn without having to perform unlike previous eras where you only had to perform to earn from your music.
Young Gemini, one of Zimbabwe’s youngest rappers.
Source: unesco.org
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